Montgomery Ward 1939
Illustrated by Denver Gillen
Approx. size - 10.5 by 7.5 inch -- unpaginated
Scarce Christmas Holiday Children's book
The little red-nosed reindeer dreamed up by Bob
May and immortalized in song by Johnny Marks has
come to symbolize Christmas as much as Santa
Claus, evergreen trees and presents.
May wrote the story of Rudolph in 1939 as a
Christmas sales promotion for Montgomery Wards,
where he was a copyrighter. He turned the story
into a poem and then a composer friend, Johnny
Marks, created the famous children's song which
Gene Autry recorded in 1949. The story sold 2.4
million copies in 1939 alone. May left Wards in
1951 and lived for seven years off his royalties.
He returned to Wards in 1958 and worked as a
copywriter until his retirement in 1970.
Rudolph first appeared in a 1939 booklet written by
May and published by Montgomery Ward, the department
store. This is an original first in print softcover.
Very scarce.
Wonderful condition with only some slight bumped
corners. The original owners hand written name on
first page. No other writings. Pages clean and clear
with only a slight toning due to age.
A wonderful addition to any library and a special
treat for anyone who loves the story and Christmas.
Please see and enlarge photos as they are an
important part of description and email with any
questions prior to your purchase. Thanks for
looking.
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